What

I run brand-driven creative projects: format, media, platform-agnostic and style, trend, and ideology resistant. I focus on the smooth process and successful results. I design and communicate visually with 20 years of experience. Discovering the whole brand communication realm early in the career did set me on the journey of building brands.

Where

I started my career in Prague, then relocated to Asia, to Taipei, and now I practice in Tokyo. Tokyo happened to be home; here I run the agency focused on the life of a brand.

Scope

Imagine IDEA
Think STRATEGY
Give it a face DESIGN
Retrospect and ask why CLARITY
Create the world SYSTEM
Spread the message MARKETING
Do it again LEARNING

Learn

I gather as much input as possible. I dig for information, to let the insights emerge. More specific - better. More compelling insights give more potential to create the "New." A new design, a new message, or a new design system.

Originals

Brands want to leap forward of the competition while consumers want to get entertained. The uniqueness is in demand. I seek for it, knowing that everything is a remix, so I do remix uniquely to arrive at new.

Teamplay

I am interested in empowering myself and others to come up with the just-right idea, fresh stuff to build upon, and execute its visual culture.
I surround my self with a "can do" and "make it happen" attitude people, the doers who own their spot, not the passengers who look for a smooth passage.

Energy

I enjoy the thrill of constant struggle with an ever-present aspiration to create the most seamless and satisfying customer experience.